The Smoothest Lip Balm Ever: Moroccan Magic Beauty
LPNY caught up with Kristina Tsipouras from Moroccan Magic Beauty and lip balm she calls "the smoothest ever"! And we got the scoop on where to find them, discount codes & social media! Read on.
How did the concept of Moroccan Magic Beauty come up? My friend brought me a bottle of the organic cold pressed argan oil after visiting Morocco. She mentioned that in Morocco, they use argan oil more commonly on lips and in skin, though it has gained popularity in the US in haircare products. I started using it on my lips every night and couldn't believe how smooth and moisturized it made my lips. People actually starting asking me what I was using, and I knew I had to create a lip balm around this magical moisturizing ingredient.
What makes MMB unique? We are the only lip balm line entering the mainstream market at our price points with our high quality ingredient list. Rose essential oil is very unique and expensive and for someone to include it in a lip balm and offer it at our $3.99 price point is unheard of in the industry. We are the first to make it affordable and available to everyone! Our customers are calling it, "the smoothest lip balm in the world."
What makes your products more popular than a similar drugstore product? We created our brand image and packaging to stand out on shelves. We are basically a low cost high end brand because of our quality ingredients, black and metallic rose gold and silver packaging in your everyday drug store. I wanted to create a sexier affordable everyday lip balm.
Where are your products manufactured? Believe it or not, Iowa is the organic manufacturing state in the US! We researched several companies to work with and the particular facility that we moved forward with had the highest standards for safety and quality.
What are some of the difficulties you’ve faced in creating the brand image for Moroccan magic Beauty? Since our product can really be sold to everyone, kids, women and men of all ages, we had to decide who we wanted to market to. Sometimes if you try to market to everyone, you get lost in the shuffle. We are still playing around and developing our brand personality and will invest more in this area of our brand as we grow. Our current customers are paving the way for us because we ask their opinion often from what flavors would you like to see us create to what could be better about our products?
What is the power of social media on an emerging brand such as Moroccan Magic beauty? Instagram is my favorite social media outlet. I can search the hashtag, #organicblogger and #beautyblogger and find women and men who have large followings of subscribers of our exact target market. It is probably the best time ever to launch a product because of where social media is right now.
How are you able to provide the same quality as established brands and keep prices low? We probably have lower margins than our large competitors, but we also have low overhead as a start up. I work from home and we are bootstrapping. We won't ever sacrifice the quality of our products and ingredients and we understand that the educated consumer knows that and this is why they are choosing to buy smaller authentic products over the big guys, because they know the quality is still high and made in small batches.
Could you give us some information about upcoming products? We currently have four organic lip balm flavors. Rose, lemon thyme, coconut almond and peppermint eucalyptus. By 2018, you can expect an entire product line from lotions to serums.
Where can our readers find Moroccan Magic Beauty? Moroccanmagicbeauty.com and select CVS stores across the US. You can use the store locator on our website to find the closet stores to you!
We got to test out some Moroccan Magic and we can confirm they are smooth smooth smooth! Not only are the lip balms smooth but they smell incredible! Don't miss out! Use code: MMFREESHIP for free shipping on orders $20 plus! - You're welcome.